Drivers’ attitudes toward imperfect distraction mitigation strategies

Studies were conducted to assess driver acceptance of and trust in distraction mitigation strategies. Previous studies have shown that in-vehicle tasks undermine driver safety, and that there is a need for strategies to reduce the effects of in-vehicle distractions. Trust and acceptance of such strategies strongly influence their effectiveness. Different strategies intended to reduce distraction were categorized in a taxonomy. Focus groups were conducted to help refine this taxonomy and explore driver acceptance issues related to these strategies. A driving simulator experiment was then conducted using two of the strategies: an advising strategy that warns drivers of potential dangers and a locking strategy that prevents the driver from continuing a distracting task. These strategies were presented to 16 middle-aged and 12 older drivers in two modes (auditory, visual) with two levels of adaptation (true, false). Older drivers accepted and trusted the strategies more than middle-aged drivers. Regardless of age, all drivers preferred strategies that provided alerts in a visual mode rather than an auditory mode. When the system falsely adapted to the road situation, trust in the strategies declined. The findings show that display modality has a strong effect on driver acceptance and trust, and that older drivers are more trusting and accepting of distraction mitigation technology even when it operates imperfectly. 2006 Elsevier Ltd. All rights reserved.